TRAINING STAFF TO OPTIMIZE COMMUNICATION WITH INTERNATIONAL CUSTOMERS
Communication is the cornerstone of global expansion. It provides ample opportunities and challenges worth learning and implementing.
By Julio García
As mentioned in previous articles, more companies are increasingly expanding globally. High-quality translations are the ticket to internationalization; they open the door to new opportunities, potential customers, and mutually beneficial relationships.
With that in mind, detecting and solving translation needs to reach new markets while optimizing the cost-benefit ratio of the associated investment are significant challenges. This article will focus on companies that want to train their staff to optimize communication with their international customers.
Internal Training as a Communication Tool
There are many scenarios in which company staff needs to be trained to be qualified in foreign language business communication.
Some examples include staff devoted to managing foreign language-related tasks or employees who carry out missions remotely or in person with foreign customers.
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In-House Foreign Language Management
In today’s extremely competitive environment, where consumer demands are dynamic and market rules are ever-changing, employees are the most powerful resource to help create long-term competitive advantages.
To achieve this goal, companies must define a set of organizational solutions so that specific documents are translated into other languages. This positively impacts employees who speak different languages, strengthening the potential of talented individuals, which will undoubtedly be shown in the company’s financial performance.
Also, companies that invest in HR services attract candidates with a broad perspective and experience in cross-cultural interaction.
Keeping highly qualified and well-informed staff becomes an advantage that can help companies grow in new directions and seek new horizons at home and abroad.
Online or In-Person Language Classes
Employees whose specific role includes interacting with customers abroad must actively participate in language courses.
This will contribute to effective communication when carrying out tasks with customers who speak a different language, whether on a trip abroad or a remote call.
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The so-called “immersion program” is a highly effective way to acquire a good English language command in a short time (usually a few days).
Participants in this program attend a four-day course in an exclusive location, away from their daily tasks, and immersed in a context where their only interaction with others is in English.
This program offers full board accommodation and daily activities such as talks or lectures on various topics, a presentation of services and products, role-play, interaction with diverse native English speakers, Skype communication, videos in English, and much more.
