Spanish ranks second, given that many social media platforms have access restrictions in the People’s Republic of China. They have been replaced by other proprietary tools such as WeChat; with around 1 billion users, it is the third most downloaded app globally. In the West, this Chinese social platform is considered the equivalent of Facebook and WhatsApp. Sina Weibo is the equivalent of Twitter, with approximately 511 million active users. Other apps used in China include Youku Tudou (similar to YouTube), Baidu, the most popular search engine (similar to Google), and Douyin (identical to TikTok).
With 15% of content produced in Spanish, this language ranks second on YouTube after English (66%) and, far behind, Portuguese (7%) and Hindi (5%) in terms of the top 250 YouTube channels.
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Spanish on Netflix
According to Instituto Cervantes, given the wide range of audio and subtitle options available in the content, Spanish ranks second after English, with an audience share twofold that of French.
Wikipedia
This is one of the most convenient platforms to measure the actual presence of different languages online. Users are given the freedom to create and modify content made available to the public through this platform, making them content receivers and producers simultaneously.
According to the table below, Spanish ranks eighth in terms of articles written in that language but has risen to fourth place in terms of articles edited and third for daily visits, ranking second only versus English in terms of the number of users.
Spanish on Facebook
According to data from 2017, Spanish is the second most popular language used in social media (see table below). As of 2021, according to a report from Instituto Cervantes, out of the 2,449 million people who used Facebook at least once a month, more than 400 million did so in Spanish.
Spanish in LinkedIn
Instituto Cervantes says this social network “is ideal for measuring the presence of Spanish in the workplace and business in general.” Nearly 10% of all LinkedIn users use Spanish to communicate.
Spanish on Instagram
Spanish ranks second among the most popular languages on this social network. The graph below shows that Hispanic American countries such as Mexico, Spain, Argentina, and Colombia are among the 20 countries with the highest number of users worldwide.
Spanish on Twitter
Like Facebook, LinkedIn, and Instagram, Spanish also ranks second on Twitter based on the number of users.
The graph below shows that English (31.8%), Japanese (18.8%), and Spanish (8.46%) are at the top of the list of the most popular languages used to post Tweets. Once again, Mexico, Spain, Argentina, and Colombia are among the 20 countries with the highest number of users worldwide.
Spanish on TikTok
According to App Annie, this social network — and Douyin, its Chinese equivalent — used for sharing short vertical videos has been increasing, becoming the most downloaded app in 2021. It has over 800 million users over the world.
With 39 languages available in 155 countries, there are still no statistics on which languages are the most popular. Still, according to a report from Sensor Tower (https://sensortower.com/), Spain is estimated to have 14 million downloads in both the App Store and Google Play. In Mexico, there are almost 20 million users, ranking fifth in the number of people using the app.
TikTok is well aware of its growing popularity in both Asia and Spanish-speaking countries, which is why it is adapting its platform to cater to the local and diverse population, with Spanish users who spend an average of 43 minutes a day on the app and sign in around seven times a day. (https://ar.oberlo.com/blog/estadisticas-tiktok)
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